Clear reward rules before you choose.

1. Dates and organiser

Study opens

1 November 2026 at 00:01 GMT

Study closes

13 December 2026 at 23:59 GMT

Eligibility/reward review

14–17 December 2026

£100 draw

18 December 2026

Winner first contacted by

21 December 2026

Promoter/controller

Vaughn Burch

Correspondence address

Office 1, Izabella House, 24-26 Regent Place, City Centre, Birmingham, B1 3NJ

2. What counts as a qualifying eligible submission?

Rewards are available for qualifying eligible submissions only. To qualify, your submission must be genuine, relevant to this study and include enough meaningful detail to be useful for the research. Simply completing the questionnaire does not automatically qualify for a reward. Qualification does not depend on giving a positive or preferred answer, being willing to pay, identifying a commercial opportunity, suggesting a product or app, or supporting any particular solution or outcome. Negative, neutral, mixed or commercially unattractive answers can still qualify if they meet the same criteria.

For reward administration, a response must satisfy all of the following:

• The participant is aged 18 or over.
• The participant is an adult from a household that received an invitation to the study.
• The response concerns one genuine everyday-life situation from within the previous three months where something was difficult, inconvenient, took extra time or effort, or led to a decision, action or workaround. An ordinary activity that went normally is not the intended example.
• The participant was directly involved in the situation, or helped someone else deal with it.
• The participant remembers enough to explain what happened and what they did. The questionnaire accepts 'mostly' sufficient recall at the eligibility stage.
• All required questionnaire answers are completed and the submission is received before the closing deadline.
• The response contains sufficient usable detail to understand the situation, the action or workaround, and the relevant time, money, effort, decisions or outcome where those points apply.
• The submission is not an obvious duplicate from the same individual and is not copied, automated, fabricated or otherwise fraudulent.

Responses are reviewed consistently against these published criteria. If a response is excluded, Avlior Research keeps an administrative reason for that decision. Obvious duplicate, copied, automated or fraudulent submissions may be excluded.

More than one adult from the same invited household may participate independently. Each individual should submit only once.

3. Reward participation is optional

The questionnaire asks separately whether the participant wants their response considered for study rewards and whether they agree to optional future follow-up contact. These are separate choices.

An email address is required only where reward participation or optional follow-up contact requires it. A participant who chooses neither can still take part in the research without providing an email address.

4. First 30 £10 physical Lidl gift cards

The first 30 are defined as: The first 30 qualifying, reward-participating, eligible submissions in recorded completion-time order.

An earlier submission does not qualify merely because it arrived earlier. It must pass eligibility review and the participant must have chosen reward participation. If an earlier submission does not qualify, the next qualifying reward-participating eligible submission in completion-time order may move into the first 30.

If fewer than 30 qualifying reward-participating submissions exist, only those that qualify receive the £10 reward. Unallocated rewards are not automatically redistributed.

Once a participant has been confirmed as a first-30 recipient, a later failure to claim that reward does not promote position 31 or another later submission into the first 30.

5. £100 participant draw

Each qualifying eligible individual who chooses reward participation receives one entry into the £100 physical Lidl gift-card draw. First-30 recipients remain eligible for the draw. Duplicate submissions by the same individual do not create additional entries.

The draw is scheduled for 18 December 2026. The selected winner will first be contacted by 21 December 2026.

The winner is selected by random computerised selection from the qualifying eligible draw entries; no manual winner choice is made. The original selected winner has 14 calendar days to respond, with reasonable repeat contact attempts during that period. If that period expires without a valid claim, up to two replacement winners may be selected in turn from the remaining qualifying eligible entries using the same random method. Each replacement has its own 14-calendar-day response period.

Limited information demonstrating that a valid major prize was awarded may be made available where required. Only the selected £100 winner may be asked for the minimum additional information reasonably necessary for that purpose; this information is not collected from all participants.

6. Selected follow-up participants

From 11 January 2027, and only if the evidence justifies further research, up to eight participants may be invited to a separate follow-up activity. Selection is not guaranteed and depends on the research needs.

A selected participant receives one £25 physical Lidl gift card only after successfully completing the required follow-up research. A participant may decline an invitation.

7. Personal hand delivery of physical gift cards